Her Royal Highness Princess Sirivannavari Nariratana Rajakanya
- 4 days ago
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Her Royal Highness Princess Sirivannavari Nariratana Rajakanya has graciously donated the proceeds from the sale of merchandise under the "Princess Collection" project to the Queen Sirikit Centre for Breast Cancer, King Chulalongkorn Memorial Hospital, Thai Red Cross Society.
Today, representing Her Royal Highness Princess Sirivannavari Nariratana Rajakanya, Ms Ratirod Chulajata, Deputy Chief Executive Officer of Iris (2005) Co., Ltd., presented the proceeds from the "Princess Collection 2025" to the Queen Sirikit Centre for Breast Cancer. The presentation took place at the Vongvanij Building, King Chulalongkorn Memorial Hospital, Thai Red Cross Society.
The "Princess Collection" project is a social initiative established under the gracious patronage of Her Royal Highness Princess Sirivannavari Nariratana Rajakanya. It reflects Her Royal Highness's aspiration to support the campaign against breast cancer, the most commonly diagnosed cancer among women in Thailand.
Since 2023, the SIRIVANNAVARI brand, in collaboration with Wacoal, has created a series of limited-edition lingerie and loungewear collections as part of the "Princess Collection" project. Featuring contemporary designs that convey a powerful message of positivity, the collection incorporates creative design elements, including the pink ribbon, the internationally recognised symbol of breast cancer awareness. A portion of the proceeds from the collection is donated to three partner organisations: the Queen Sirikit Centre for Breast Cancer; the Kanchanabaramee Foundation; and the National Cancer Institute. These contributions support breast cancer patient care and related initiatives while promoting greater awareness of breast cancer among women throughout Thailand.
Cr: Royal Thai Army Television Channel 5 (TV5)
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