Royal Representative of Her Royal Highness Princess Sirivannavari Nariratana Rajakanya

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Royal Representative of Her Royal Highness Princess Sirivannavari Nariratana Rajakanya Presides over the Opening of PRINCESS COLLECTION – SIRIVANNAVARI x WACOAL 2026

Her Royal Highness Princess Sirivannavari Nariratana Rajakanya graciously designated Pol. Lt. Col. Than Phu Ying Jessarin Chotklang as her representative to preside over the grand opening of the “PRINCESS COLLECTION – SIRIVANNAVARI x WACOAL 2026” campaign at House No. 1, Soi Charoen Krung 30, Bang Rak District, Bangkok. Initiated under the royal guidance of Her Royal Highness—who serves as the Creative Director of the SIRIVANNAVARI brand—the project aims to raise public awareness and foster greater understanding of breast cancer prevention and care.

The Queen Sirikit Centre for Breast Cancer (QSCBC) at King Chulalongkorn Memorial Hospital, Thai Red Cross Society, presented the QSCBC EXHIBITION, highlighting over 21 years of achievements and its enduring commitment to fulfilling the royal vision of Her Majesty Queen Sirikit The Queen Mother that the Centre should serve as a sanctuary of hope, care and support for women. Under the concept “All Activities Under One Roof”, the exhibition showcased the Centre’s achievements across 21 programmes encompassing breast cancer prevention, treatment and comprehensive care. Highlights included the Slum Project, which promotes equitable access to breast and cervical cancer screening for underprivileged women; the Cellular Immunotherapy Project; and the landmark international OPTIMA Trial.